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Social media Content
Mique Stationeers
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Campaigns
Bring out the Mique Campaign
The "Bring out the Mique" project focuses on a dual approach of traditional advertising and digital marketing to enhance brand awareness and engagement, particularly among university students.
Traditional
Traditional advertising will leverage media outlets such as TV, radio, magazines, and billboards in Stellenbosch and other university areas. The campaign will feature vibrant imagery of products like Ernie the Pen and Ivy the Scissors, promoting the idea of self-expression through character design. This offline strategy aims to attract new customers and drive traffic to Mique's social media profiles.
Digital
On the digital front, Mique will implement a social media campaign on platforms like Instagram and TikTok, emphasizing user-generated content and visual storytelling. Instagram will target younger demographics, particularly Gen Z, with engaging videos that resonate with their interests in fashion, beauty, and lifestyle. The use of influencer marketing and analytics will further enhance engagement and visibility.
In store
Mique will enhance customer interactions by creating immersive experiences. Mique's campaign focuses on creativity, self-expression, and education, featuring an interactive display for a competition. This approach encourages customer engagement, allowing them to upload character drawings via the interactive device to participate.
Concept overview
Brand identity and Campaign Strategy project
The "Bring out the Mique" campaign promotes innovation through character design, raising awareness of ergonomic products and inclusivity for neurodivergent individuals. It invites customers to create and submit their own stationery character that represents them. After the submission deadline, Mique will select a winner whose character will be developed into a functional product sold in stores, helping to minimise stigma and foster creativity.
Our vision
The vision of the "Bring out the Mique" project is to foster innovation and creativity through character design while promoting awareness of ergonomic products and encouraging inclusivity for neurodivergent individuals. By launching a competition that invites participants to create and showcase their own stationery characters, Mique aims to break down stigma and celebrate diversity. The project seeks to empower individuals to express their creativity and personal identity, culminating in the transformation of a winning design into a functional product. Ultimately, this initiative aspires to cultivate a community that values creativity, inclusivity, and the unique contributions of every individual, while also enhancing brand awareness for Mique.
Goals
Increase social media engagement by 10% in three months via the "Bring out the Mique" competition.
Goals
Raise brand awareness by 20% in six months through marketing strategies like social media campaigns and influencer partnerships
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