Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Web Development and Design
We designed a user-friendly website with a limited colour palette to enhance user experience through simplicity, enabling smooth navigation, faster loading, clear information delivery, reduced cognitive strain, and improved mobile compatibility.
A feature allowing users to toggle between women's and men's sections enhances personalisation, accessibility, and engagement. Additionally, a clean navigation bar helps users find information easily, leading to a more enjoyable browsing experience.
Wireframes
Concept overview
Rebrand and Web Design project
This project focused around rebranding the bran Tigerlilly into a men's sportswear brand, as well as a new website featuring the men's version. Our website implemented features like a switch between women's and men's sections for personalisation, a simple website design for improved user experience, and a community platform for local activewear brands. We also added a user-friendly tracking system, a brand-specific size guide, a colour selector, and a quick view feature for products. Customer feedback praised the dark/light mode switch, men/women section switch, and the overall website design. Suggestions included improving colour consistency, readability, and navigation bar design.
Our vision
The project aimed to create an inclusive online shopping experience for activewear, catering to both men and women. Key features included a gender-specific section switch, a simple website design, and a community platform for local brands. Tools like a tracking system, size guide, color selector, and quick view feature were introduced to streamline the shopping process. The objective was to blend functionality with aesthetic appeal, enhancing user engagement and fostering community around activewear brands.
Goals
Enhance User Experience: The project aimed to create a straightforward, user-friendly website that prioritizes simplicity in design and navigation. By implementing features like a clean navigation bar, real-time order tracking, and a quick view feature, the goal was to improve user engagement, reduce cognitive strain, and facilitate easier access to information.
Goals
Create Community Engagement: Another goal was to develop a community platform focused on local activewear brands in South Africa. This platform aims to provide better control over branding and communication while promoting collaboration among brands. The community features advanced analytics, gamification, and personalised design to enhance user interaction and experience.
Projects
Branding and Promotional Strategy
Yummy Sweets
Brand Identity and Campaign
Mique Stationeers
Marketing Campaign and interior design
The Next Step
Digital Design Agency
Beans the bird
Brand Identity and Social Media
Mzansi Blend Coffee Bar
